Washing powder Nirma…washing powder Nirma…Nirma… It is highly unlikely that anyone from the 90’s era is unfamiliar with this jingle or a young happy girl in white frock, twirling around playfully. If we were to see what paid way to the growth of the brand other than the jingle, it was the image of a happy girl on Nirma's packet, poster and Ad. This Nirma Girl along with the Ad jingle created top of mind awareness among the consumers which boosted the sales.